Digital assets are vital to your business. Examples include your website, social media pages, content, emails, e-commerce store, mobile apps, logo elements, shared spreadsheets, and consumer data. Essentially, they represent your company and online reputation.
Some threats may compromise the security of your digital assets. These risks include ransomware, phishing attacks, or malware. A hacker could gain access to these resources if you don’t have a dedicated IT team or solid protocols to keep them safe.
In addition, hackers might endanger your sensitive data and damage your brand’s credibility. You may lose money and loyal customers due to reduced trust in your business. On the other hand, you can manage your digital assets effectively using digital asset management.
Digital asset management lets you organize, store, and share your online content in secure locations. It also includes building your IT strategy to protect your company’s digital resources from unauthorized data access and distribution. Also, it improves your team’s productivity by providing more data accessibility.
Here are some of the best practices to help manage your digital assets:
Content Quality Control
The content you post online can affect your brand in many ways. Hence, it’s essential to filter what you publish. Negative blogs or defamatory reviews might affect your company’s digital presence, user perception, and sales. You can prevent this by having a content quality control team that correctly reviews and approves all your posts.
It’s essential to check the quality of your content before it goes live to ensure that it provides factual information. It also helps to scan if there’s any defamatory content spreading online about your brand. If your team discovers any such content, they should notify you immediately.
You may take legal action against the offending party for libelous remarks. Protecting your company’s online reputation on all platforms can drive prospective clients to trust you.
Data Backup And Recovery
Data loss is common in the digital industry. Accidental deletion of files or the failure of a system due to malicious attacks can lead to data loss. With this in mind, securing a data backup plan can provide alternative access to your company’s files in case you lose your data.
For instance, if the data contains information about product research or customer information, a backup plan can help you retrieve it. Choosing a cloud backup platform is an excellent option to store your data in one place and have it accessible anywhere at any time. This way, you can keep your business data more securely against technical issues or human error.
Another vital factor in DAM is setting limitations or restrictions to data access. An excellent example is providing access to authorized employees with a legitimate need for confidential information. By placing restrictions, you can monitor individuals accessing your sensitive data and ensure they’ll use it for business purposes only.
Here are a few ways you can adopt this strategy:
- Enable Two-Factor Authentication: In addition to a password when logging in from a new device, an app or SMS text message is required when you enable two-factor authentication. It can help prevent unauthorized access to sensitive accounts or specific encrypted files.
- Choose Strong Passwords: Strong passwords use upper- and lower-case letters, numbers, and symbols. Furthermore, avoiding phrases or words that anyone can find in a dictionary may serve you best. Alternatively, you can use a password generator to help you. Then, store a list of your passwords in a password manager to track them.
- Encrypt Files: Encryption is the process of encoding data using an algorithm, making it unreadable without the proper decryption key. You can use it on sensitive files—such as source code or intellectual property—to protect your data’s accessibility from unauthorized users.
As you restrict data access, you can also monitor the browsing activities of your employees online. You can install web browser monitoring software on the employee’s computer. This way, you can check if they’re accessing non-work-related websites that might compromise your data security. Hence, you may block them from accessing those sites in your firewall settings.
Reliable Web Hosting Provider
Your website is the digital face of your business because it’s one way to communicate as a brand to your consumers. Without it, they might question your credibility. Therefore, ensuring it functions properly is necessary to make it accessible to visitors. This way, you can boost the user experience (UX), which may help convert your leads to paying clients.
To choose a reliable web hosting provider, consider the host’s reliability, uptime, and performance ratings. Also, it helps to check if they have a Secure Sockets Layer (SSL) certificate that will safeguard the user’s data. This way, you can prevent hackers from accessing your website to steal credit card information.
The more digital assets your company manages, the higher the chances of losing them. Also, organizing them makes it harder for your team. Consequently, it affects your productivity if employees take a longer time to search for a specific file or folder. Integrating DAM software into your workflow can help you manage and organize your digital assets efficiently.
Digital asset management software can help you keep track of everything from documents and photos to video files and pictures. It also enables you to catalog, maintain, and manage your digital assets, making them easier to find when needed. Hence, it can boost team productivity by providing easy access to essential documents.
Digital assets are prime magnets for theft, hacking, and data breaches. With proper digital asset management, you can protect your business from potential financial losses that could be devastating. In addition, investing in a comprehensive security strategy can keep your digital assets safe.
By efficiently managing your data, you can handle all aspects of your company’s digital assets, from storage to security. Also, you can secure data storage by providing encryption to prevent losing vital information. Meanwhile, it would be best to keep tabs on your brand’s social media pages to discover and filter defamatory posts that could damage your reputation.
With these strategies, you can protect your business against security threats or malicious online activity. These practices can help you gain your consumers’ trust and loyalty, encouraging them to buy and recommend your products or services.