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How to Choose the Right SEO Company in Australia?

Most business owners in 2024 do not have the time to spend on digital marketing. Bouncing back from the pandemic means it is hands-on. Using help this year and next is critical for your future success. Finding the right SEO company Australia wide is also time-consuming. 

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This article will focus on some good ideas for you to focus on to ensure you get the right team to work alongside you. 

Finding the Right SEO Company in Australia

Previous Relevant Work

You can’t beat experience. Always look for an SEO agency that has not only been around for some time but has plenty of experience in different sectors. 

Experience within your industry is what you want. 

They will understand the industry’s marketing trends, know how to curate content and reach out to other businesses with article submissions for high domain authority websites.

TIP: If you are just starting and are a small business, don’t look towards an SEO company that only has experience with large corporations. 

References and Reviews

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Once you have made a shortlist of SEO agencies that you think are worth approaching, make sure you don’t miss some of the most obvious tell-tale signs that they will or won’t be a good fit.  

You are looking for:

  • A company that has been in business for over a decade
  • They work with small businesses
  • They have experience in your industry
  • They rank highly for keywords themselves
  • They give detailed regular reports

The next step is to be sure to ask for references and look to be able to contact them. Any company that can’t give you a physical connection to a business owner that be more than happy to recommend them is worrying. That should make you think twice.

Secondly, check online for online reviews and ratings.  

TripAdvisor and companies like that significantly influence where you would stay or eat; the same goes for SEO. Remember, the majority can’t be wrong.

Portfolio and Case Studies

A professional SEO agency will have plenty of websites they have developed and optimised. In addition, they have a lot of previous work in various industries, including case studies that they can show you.

Budget Changes Will They Be Flexible?

If you are a start-up or a small business with a modest budget, look for someone willing to take you on and quote you a low entry-level.

A proper professional SEO agency that has grown small businesses from the start will understand. Once they increase your revenue, you can improve your digital marketing budget. This allows them to add extra hours and staff to your SEO campaign and start more quickly and broader growth.

If a company is static on its pricing, then they are not looking at the bigger picture.

TIP: If a company is not flexible for you with a smaller budget, look for one who is! 

Delivery Times

  • How long does SEO take to show results?  
  • Do they need to optimise my website or start again?
  • How do I contextualise progress?
  • Will you increase my spending once every three to six months, or does your monthly price last for one year?
  • What can I expect to see, and how quickly?

Not all the questions above can be answered as there is no fixed solution for organic SEO. Some companies can see rapid results; others take time.

The industry you are in can determine what an SEO company feels comfortable quoting you regarding timeframes. 

Picking the right keywords to optimise is essential. Going up against companies with much bigger marketing budgets than you and trying to get a high ranking on highly competitive keywords is business suicide.

Smart SEO in 2024 is about looking at sensibly building a small business. Don’t overstretch the budget, but DONT WASTE IT!

The more prominent companies in your niche and your direct competition will naturally ignore keywords that only have 200-400 searches per month. For them, it’s a waste of budget, as they are still spending heavily on searches that have 10,000 per month or more and are already ranking well on the first page of the search engines. 

So a clever SEO specialist will advise you to look for keywords that you will pay less attention to. As with these, you will see momentum happen quicker than competitive keywords.

Once you have that starting point, an experienced team can set ranking results quicker.

Suppose they can get you on page one of Google for non-competitive keywords within three months. You could receive anything between 20-40 percent of these enquiries. Twenty percent of 400 searches, that’s a lot of opportunities to gain new clients.  


In 2024 it is essential to have a digital marketing partner, and it’s a long-term investment, so choose carefully. I hope the information above will give you an insight into what to look out for. Remember, everyone will want your business, and it’s just reading between the sales pitches to find the company that you spend more time with and take a genuine interest in you. Good luck with it. 

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