10 Internal Linking Mistakes That Harm Your SEO Strategy
Although many factors affect the success of your SEO performance, Link building is just one of the most crucial ones. When it comes to establishing an effective link-building plan, many marketers focus on creating high-quality backlinks but neglect internal links.
It could do damage that is more damaging than positive for your efforts to build links. Internal linking is not considered because the emphasis is on building external links. However, internal links make a considerable contribution to your overall search index. Internal linking may appear simple, but it can also be a challenge for experienced users.
Here’s a thorough guide to the ten most frequent mistakes when creating your internal link strategy. In addition to describing each of the errors, this article will guide you through the most effective ways to fix them and build an effective strategy that is bulletproof.
1. Choosing The Wrong Pages For Linking
The key to creating an internal link plan is knowing the pages that you should link to. The easiest way to go through it is to make multiple internal links for the particular page you wish to be ranked high to alter rankings responsibly. Many marketers utilize various anchor words to add links to the same webpage. Although it may appear to be the ideal option, it could be ineffective.
Create links to pages with poor visibility on sites with an excellent authority and ranking. The easiest method is to use a fast SEO website audit service.
2. Using Inadequate Links
Incorrectly using links could be the most costly mistake you could make. When you send your visitors to a broken or inaccessible link, you will increase bounce rates and diminish your site’s credibility. In the end, a variety of broken links can wreak havoc on the structure of your links.
The most effective way to prevent insufficient link internals is to check your site regularly. Conduct checks to identify any broken or incorrect link and replace or remove the link. Ahrefs allows you to review your website and pinpoint broken links using comprehensive reports.
You can either re-establish the pages with these broken links or make redirects for broken links to a page that is already in place.
3. Incorrect Placement Of The Links
Another ineffective SEO method to avoid internal linking is the wrong place of hyperlinks. A prominent example of this is to place the links inside header tags. The reason is that Google’s search engine crawlers take headings as an aspect of the organization for the site.
Incorporating links into these headings can confuse crawlers, which they view as spam. In addition, if you utilize header tags to anchor text for an irrelevant piece of content, this could hurt more.
It is best to include links in the content, particularly on your blog posts, with the appropriate anchor text. Another option is to utilize buttons that prompt users to click on the link. It makes it easier for crawlers to find the link.
4. Using Links With No-Follow Attributes
There are two characteristics of the link: following and not-following. Put, the “follow attribute allows search engines to browse the link’s page, and the no-follow feature implies otherwise. The no-follow attribute means that you’re asking search engines not to consider the hyperlink.
Therefore, if your internal links include the rel=nofollow tag, you’re preventing them from locating your website. It is likely to lower your website’s authority and hinder the new pages from appearing in search results.
Also, you must ensure that you are following the do-follow/no-follow ratio to leverage them incorrectly. Google’s guidelines state clearly that attributes that do not follow result in removing the targeted links from the internet.
5. Using Anchor Texts Without Keyword Research
Anchor text is one of the most crucial aspects of linking both internal and external. Put an anchor text is a hyperlinked text that can be clicked to a separate page. An anchor text will give the most accurate information about the site in its ideal form. In the worst case, an anchor text could cause significant disruption to your internal linking effort.
6. Overlooking The Orphaned Pages
If you remove a web page without links that lead to it, the page has been orphaned. Pages that are orphaned have low visibility and are hard to find. The main reason is the absence of any links that indicate their existence. It is a natural deterrent to spiders from crawling these sites since there’s no way to find them.
There are instances of pages that are abandoned on your site as well. If you’ve previously set up a page to promote services you no longer offer, you will not be able to find any links to that page. It is also true for any items in stock that are no longer available but have a dedicated webpage that is now abandoned without links that point to them.
7. Not Building Links For Images Properly
Brain’s study concludes that humans retain just 10 percent of what they absorb from reading texts but remember 65% of the information they acquire through images. One of the most overlooked aspects of internal linking is images.
Make sure you are using images correctly if you want to make your site an attractive source of high-quality links and leads. The statistic that 32% of marketers view images as a powerful tool in digital marketing shows how much you could be missing by not focusing on image linking.
8. Inadequate Crawl Depth For Key Pages
Crawl depth is the amount of clicks required to access a website from the homepage. It’s related to the structure of the website. The depth of a website is associated with its importance to search engines. The greater the crawl depth is, the less essential crawlers view the page.
If you make the most crucial page, like one talking about your services’ primary focus, just 5-10 clicks from your homepage, crawlers may consider it less significant. However, if your primary service page has an average crawl depth of one or two, it is instantly assumed to be an essential page.
To ensure that you get higher rankings for your most important pages, it is essential to ensure that they have a minimal crawl depth. Also, conduct a new review to determine the crawl depth of your most important pages. You should also cut down on clicks from your homepage.
Being able to rank higher in Google requires a well-thought-out SEO strategy and an inbound plan. Before anything else, begin by implementing a properly-planned internal linking strategy, and you’ll be able to achieve better rankings for your site.
With a well-constructed internal linking strategy, you will be able to build an authority for your website, increase visibility and acquire higher ranks on Google, which will drive high-quality visitors to your site that will eventually turn into paying clients.
However, creating a solid internal link structure requires several aspects. If you are developing your strategy, consider these mistakes to avoid negative consequences. Utilize these tips to create an intuitive and logical layout for your site.