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Five Ways to Supercharge Brand Awareness With SEO

Search engines are used by 85% of consumers to find the items and services they require. Creating an effective search engine optimisation (SEO) plan is critical for business success in 2024 and beyond. Organic search often accounts for more than half of all trackable website traffic. This emphasises the significance of investing in SEO. It may assist you in developing a self-sustaining business that creates leads, inquiries, and, most significantly, sales and revenue for your company.

Businesses compete to be at the top of the search engine results pages. This is an excellent moment to hire a digital PR agency to assess and optimise your SEO strategy so that your company stands out from the crowd.

Importance of brand awareness

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The degree to which people are familiar with a specific brand and its offerings is referred to as “brand awareness.” It is significant because it increases customer awareness and loyalty, fosters a positive brand perception, and eventually impacts a company’s bottom line by increasing sales and market share. Strong brand awareness can also increase the value of a brand and provide a competitive edge in the market.

Role of SEO for supercharging brand awareness

SEO, or Search Engine Optimisation, refers to the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) by enhancing its existing content. As it improves the visibility of a business’s online presence and attracts more organic visitors to its website, SEO may be a strong tool for supercharging brand recognition. A brand can reach a larger audience, enhance brand recognition, and establish itself as an authority in its sector by ranking highly in search results.

SEO may also aid in the development of consumer trust and credibility by supplying them with relevant and meaningful content that answers their search inquiries. By employing successful SEO methods, brands may develop a strong online presence and increase brand awareness in a cost-effective and time-efficient manner.

Ways to supercharge brand awareness with SEO

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Use content marketing

One of the best methods to improve your website’s search engine rankings, develop brand recognition, and draw quality leads to your website is to frequently publish high-quality, helpful content. Content marketing can boost brand recognition and inform customers about your goods and services.

Concentrate on providing your audience with what they require in order to lay the groundwork for amazing content. This could be responding to frequently asked questions, providing original viewpoints on business-related subjects, or creating articles that readers can’t wait to read.

Identify relevant keywords

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Every effective SEO plan must include keyword optimisation for your content. To engage customers in discussion and meet them where they are in the buying process, it can be helpful to identify pertinent phrases and longtail keywords.

Another type of social proof is being near the top of search engine results pages (SERPs) for key phrases. In other words, since organic rankings are often more trusted than paid advertisements, they might increase your reliability and dependability in the eyes of customers.

Always remember to tailor your content for search intent (or user intent). When users enter terms into search engines, provide them with the results they expect to see. This will increase conversion rates and keep visitors on your website longer.

To fulfil intent, concentrate on keywords that are navigational, transactional, informational, and commercial. Additionally, remember to focus on branded search terms in addition to sector-specific keywords.

Use a link building strategy

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Backlinks are one of the top three Google ranking indicators; however, according to a study, 66.31% of web sites lack even a single backlink. An established relationship between website traffic and backlinks has been discovered. Larger the backlink portfolio, the more well-equipped it is to receive organic search traffic it receives from Google each month. Implement a quality link-building approach to improve your Google rankings and raise your brand’s visibility online.

Here are some strategies to get you going in the right direction:

  • Speak with others in your specialised field or industry and provide them with useful materials.
  • Request that people guest write on your website if they have an established online presence in a related field and submit guest blog articles with links to their sites to relevant websites.
  • Repair any broken links on your website as well as any external websites that link to it.
  • Look for online mentions of your brand, then ask for a backlink.
  • Create compelling content that users want to share.
  • Encourage people to mention you on social media.
  • If you have something noteworthy to say, write a press release.

Additionally, get in touch with a link building company to put your strategies into action.

Target your core audience

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Who is your main target market? Targeting those who are most interested in what you have to offer will help you successfully increase brand awareness. Google refers to these as “micro-moments,” which emphasise the importance of satisfying search intent and providing a smooth online experience for your primary audience.

By sharing helpful information on pertinent subjects and including keywords for your niche, you may establish connections with the right people and attract them to your company.

Utilise local SEO

Local SEO service may assist you in optimising your web presence to acquire traction in your neighbourhood, whether you own a small business or want to build brand awareness locally.

To start appearing in local searches, localise your content by concentrating on the search intent of individuals nearby.

The steps below will help you improve your website for local search:

  • Produce consistent positive local reviews to increase your credibility.

(Nearly 90% of shoppers worldwide attempt to read online reviews before making a purchase.)

  • Establish and properly optimise a Google My Business (GMB) account, and frequently add new text and photos.
  • Make your website voice search friendly.
  • Check that your website is responsive to mobile devices and that the target page is pertinent to the local queries you’re attempting to rank for in Google Maps.
  • Update your website with localised content and keywords.
  • Include a listing for your company in online NAP (Name, Address, Phone) directories.

You may start developing trust and achieving the desired brand awareness by keeping your material fresh, educational, high-quality, and relevant to users throughout this early period.


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These were the five ways to supercharge brand awareness with SEO. Get in touch with a professional agency offering SEO in the UK. Acquire the leading services and supercharge brand awareness with SEO.

Anita Kantar
Anita Kantar
I'm Anita Kantar, a content editor at SQM Club. My role? Aligning content with company goals. Joining SQM marked a career milestone. Outside work, I enjoy literature and time with loved ones. Passionate about lifestyle, travel, and culinary arts, blending creativity with expertise. My journey? Curiosity about cultures and flavors, making me a trusted voice in lifestyle, travel, and culinary content.
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